Leading Design.
Delivering Impact.
With over 20 years leading design at scale, building high-performing teams that translate complex product strategies into elegant, revenue-driving experiences.
Design Strategy
Aligning design roadmaps with business KPIs to translate executive vision into execution. I ensure design serves a commercial purpose and contributes to measurable growth across the product portfolio.
Design Operations
Building the engine that powers the product from Design System governance to cross functional workflows. I'm dedicated to optimising for speed and efficiency while maintaining high standards.
People & Culture
Define leadership through the quality of the team by hiring top talent and fostering healthy environments. I create career frameworks that drive professional growth and empower designers to produce their best work.
CASE STUDY
Planet V reporting
Project to integrate a Delivery Analysis capability into the Self Service offering. This initiative involved replacing the SAS Reporting Portal with an integrated reporting feature within Planet V.
CASE STUDY
Planet V Dashboard
The Planet V Dashboard aims to better serve core user workflows, from audience planning to campaign creation, the updated interface will provide users with a more intuitive hub that improves daily routines.
GALLERY
V by Vodafone
V by Vodafone was an innovative consumer IoT ecosystem designed to simplify smart tech. By utilising cellular networks instead of Wi-Fi, it allowed everyday users to connect, track, and manage smart home devices.
